Event Management: For Tourism, Cultural, Business and Sporting Events

Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.

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Contents:

PART ONE: EVENT SERVICES

• Source and use information on the event industry
• Enhance customer service experiences
• Coordinate on-site event registrations

PART TWO: EVENT PLANNING

• Manage projects
• Develop conference programs
• Manage event staging components

PART THREE: EVENT COORDINATION

• Establish and conduct business relationships
• Manage finances within a budget

PART FOUR: ON-SITE OPERATIONS

• Identify hazards, assess and control safety risks
• Monitor work operations
• Lead and manage people
• Manage on-site event operations
• Plan in-house events or functions

PART FIVE: EVENT CONCEPTS AND BIDS

• Develop event concepts
• Select event venues and sites
• Implement and monitor environmentally sustainable work practices

PART SIX: EVENT COMPLIANCE

• Research and comply with regulatory requirements
• Manage risk

PART SEVEN: EVENT MARKETING

• Coordinate marketing activities
• Obtain and manage sponsorship

PART EIGHT: EVENT BUDGETS AND FINANCE

• Interpret financial information
• Prepare and monitor budgets

PART NINE: EVENT WORKFORCE

• Recruit, select and induct staff
• Manage volunteers

PART TEN: EVENT IMPLEMENTATION

• Organise event infrastructure