{"product_id":"essential-marketing-skills","title":"Essential Marketing Skills","description":"\u003cp\u003ePeter Rix's \u003cem\u003eEssential Marketing Skills\u003c\/em\u003e is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Rix's \u003cem\u003eMarketing: A Practical Approach\u003c\/em\u003e. Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. \u003cem\u003eEssential Marketing Skills\u003c\/em\u003e covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.\u003c\/p\u003e  \u003chr\u003e \u003ch2\u003eContents\u003c\/h2\u003e  \u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePart A: Marketing Principles\u003c\/span\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e1. Marketing in the 21st Century\u003c\/li\u003e \t\u003cli\u003e2. Analysing the current situation\u003c\/li\u003e \t\u003cli\u003e3. Gathering marketing information\u003c\/li\u003e \t\u003cli\u003e4. Market segmentation, targeting and positioning\u003c\/li\u003e \t\u003cli\u003e5. Understanding consumer and business markets\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePart B: The Marketing Mix\u003c\/span\u003e\u003c\/p\u003e  \u003cul\u003e \t\u003cli\u003e6. The marketing mix - product strategies\u003c\/li\u003e \t\u003cli\u003e7. The marketing mix - pricing strategies\u003c\/li\u003e \t\u003cli\u003e8. The marketing mix - distribution strategies\u003c\/li\u003e \t\u003cli\u003e9. The marketing mix - promotion strategies\u003c\/li\u003e \t\u003cli\u003e10. Financial aspects of marketing\u003c\/li\u003e \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":53558701228305,"sku":"9780074712252","price":64.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/7786\/8817\/files\/9780074712252.jpg?v=1778749162","url":"https:\/\/www.teachersuperstore.com.au\/products\/essential-marketing-skills","provider":"Teacher Superstore","version":"1.0","type":"link"}