{"product_id":"cambridge-international-as-and-a-level-travel-and-tourism-coursebook-with-digital-access-2-years","title":"Cambridge International AS and A Level Travel and Tourism - Coursebook with Digital Access (2 Years)","description":"\u003cp\u003eThis series supports learners through the Cambridge International AS \u0026amp; A Level Travel \u0026amp; Tourism syllabus (9395). From sustainable tourism to managing events, this third edition helps students understand key travel and tourism ideas and equips them with technical and practical skills. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as conservation and sustainability in the Galapagos Islands. Suitable for the Cambridge International AS \u0026amp; A Level Travel \u0026amp; Tourism syllabus (9395), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.\u003c\/p\u003e\n \u003chr\u003e\n \u003ch2\u003eTable of Contents\u003c\/h2\u003e\n \u003cul\u003e\n  \u003cli\u003eHow to use this series\u003c\/li\u003e\n  \u003cli\u003eHow to use this book\u003c\/li\u003e\n  \u003cli\u003eIntroduction\u003c\/li\u003e\n  \u003cli\u003eIntroduction to command words\u003c\/li\u003e\n  \u003cli\u003eUnit 1 Travel and tourism themes and concepts\u003c\/li\u003e\n  \u003cli\u003e1.0 Introduction\u003c\/li\u003e\n  \u003cli\u003e1.1 The changing nature of travel and tourism: Reasons people travel\u003c\/li\u003e\n  \u003cli\u003eTypes of tourism\u003c\/li\u003e\n  \u003cli\u003eThe changing structure of the travel and tourism industry\u003c\/li\u003e\n  \u003cli\u003eTravel and tourism destinations: Types of destination\u003c\/li\u003e\n  \u003cli\u003eThe changing appeal of destinations to different external customer types\u003c\/li\u003e\n  \u003cli\u003eChanges in travel choices\u003c\/li\u003e\n  \u003cli\u003e1.3 Trends in travel and tourism: Changing global tourism flows\u003c\/li\u003e\n  \u003cli\u003e1.4 The growth of sustainable tourism: Sustainable tourism meanings\u003c\/li\u003e\n  \u003cli\u003eReasons for the growth of sustainable tourism\u003c\/li\u003e\n  \u003cli\u003e1.5 Sustainable tourism in practice: the growth of ecotourism\u003c\/li\u003e\n  \u003cli\u003eEcotourism products and services\u003c\/li\u003e\n  \u003cli\u003eResponsible and ethical tourism behaviours and practices\u003c\/li\u003e\n  \u003cli\u003eSustainably managing tourism facilities\u003c\/li\u003e\n  \u003cli\u003eImpacts and attitudes\u003c\/li\u003e\n  \u003cli\u003e1.6 Customer service in travel and tourism: Providing customer service in travel and tourism\u003c\/li\u003e\n  \u003cli\u003eThe importance of quality customer service\u003c\/li\u003e\n  \u003cli\u003eWays of assessing customer service quality in travel and tourism\u003c\/li\u003e\n  \u003cli\u003eUnit 2 Planning and managing a travel and tourism event\u003c\/li\u003e\n  \u003cli\u003e2.0 Introduction: A virtual world\u003c\/li\u003e\n  \u003cli\u003ePlanning and managing your own event\u003c\/li\u003e\n  \u003cli\u003e2.1 Working in a team: Overview of team working\u003c\/li\u003e\n  \u003cli\u003e2.2 Choosing your event: Feasibility studies and the areas to consider\u003c\/li\u003e\n  \u003cli\u003eInvestigative methods\u003c\/li\u003e\n  \u003cli\u003eSWOT analysis\u003c\/li\u003e\n  \u003cli\u003eRisk assessment\u003c\/li\u003e\n  \u003cli\u003eContingency planning\u003c\/li\u003e\n  \u003cli\u003eFinancial and accounting methods\u003c\/li\u003e\n  \u003cli\u003eApprovals and legal considerations\u003c\/li\u003e\n  \u003cli\u003eData protection\u003c\/li\u003e\n  \u003cli\u003eExplaining your choice of event and producing a mission statement\u003c\/li\u003e\n  \u003cli\u003e2.3 Producing a business plan for your travel and tourism event: Business plan\u003c\/li\u003e\n  \u003cli\u003eTimescales and planning\u003c\/li\u003e\n  \u003cli\u003eSMART Goals\u003c\/li\u003e\n  \u003cli\u003eWays to monitor and evaluate the event\u003c\/li\u003e\n  \u003cli\u003e2.4 Preparing for the event: Formal letter and email writing\u003c\/li\u003e\n  \u003cli\u003ePreparation of financial accounts and collecting payments\u003c\/li\u003e\n  \u003cli\u003eSafety\u003c\/li\u003e\n  \u003cli\u003eData protection and online security\u003c\/li\u003e\n  \u003cli\u003eForms of marketing\u003c\/li\u003e\n  \u003cli\u003eItinerary design\u003c\/li\u003e\n  \u003cli\u003e2.5 Running the event: Time keeping\u003c\/li\u003e\n  \u003cli\u003eCustomer care and feedback\u003c\/li\u003e\n  \u003cli\u003eProblem solving\u003c\/li\u003e\n  \u003cli\u003eEvidence of the event\u003c\/li\u003e\n  \u003cli\u003e2.6 Evaluation and recommendations: Techniques to evaluate the event\u003c\/li\u003e\n  \u003cli\u003eEvaluation of the team\u003c\/li\u003e\n  \u003cli\u003ePersonal reflection and self-evaluation\u003c\/li\u003e\n  \u003cli\u003eWays of improving planning, preparing and running the event\u003c\/li\u003e\n  \u003cli\u003eUnit 3 Destination Marketing\u003c\/li\u003e\n  \u003cli\u003e3.0 Introduction\u003c\/li\u003e\n  \u003cli\u003e3.1 Defining the tourism market: Market research and analysis\u003c\/li\u003e\n  \u003cli\u003eThe aims of market research and market analysis\u003c\/li\u003e\n  \u003cli\u003eMarket research methods\u003c\/li\u003e\n  \u003cli\u003eMarket analysis tools and techniques\u003c\/li\u003e\n  \u003cli\u003eMarket segmentation\u003c\/li\u003e\n  \u003cli\u003eVisitor profiling\u003c\/li\u003e\n  \u003cli\u003eProduct positioning\u003c\/li\u003e\n  \u003cli\u003eReview of the marketing mix\u003c\/li\u003e\n  \u003cli\u003e3.2 Building a destination brand: Reasons for branding a destination\u003c\/li\u003e\n  \u003cli\u003eCharacteristics of an effective destination brand\u003c\/li\u003e\n  \u003cli\u003eCreating a brand identity\u003c\/li\u003e\n  \u003cli\u003eStrategies for launching the brand\u003c\/li\u003e\n  \u003cli\u003e3.3 Communicating the destination brand: Interdependent stakeholders in the destination branding process\u003c\/li\u003e\n  \u003cli\u003eCommunication methods used to raise awareness of the destination's brand identity\u003c\/li\u003e\n  \u003cli\u003eConsiderations for selection of communication methods\u003c\/li\u003e\n  \u003cli\u003eDifferent media used to communicate the destination's brand identity\u003c\/li\u003e\n  \u003cli\u003e3.4 Challenges in branding destinations: Branding challenges\u003c\/li\u003e\n  \u003cli\u003e3.5 Monitoring the effectiveness of the destination brand: Methods used to monitor the effectiveness of the brand\u003c\/li\u003e\n  \u003cli\u003eMonitoring resources invested and the results of marketing activities\u003c\/li\u003e\n  \u003cli\u003eKey performance indicators (KPIs) \/ measures of success\u003c\/li\u003e\n  \u003cli\u003eUnit 4 Destination development and management\u003c\/li\u003e\n  \u003cli\u003e4.0 Introduction\u003c\/li\u003e\n  \u003cli\u003e4.1\u003c\/li\u003e\n  \u003cli\u003eOrganisations involved in destination management, their roles and priorities: Governments, ministries and National Tourism Organisations\u003c\/li\u003e\n  \u003cli\u003eLocal authorities and regional tourism organisations\u003c\/li\u003e\n  \u003cli\u003eNon-governmental organisations (NGOs)\u003c\/li\u003e\n  \u003cli\u003eCommercial organisations\u003c\/li\u003e\n  \u003cli\u003eDestination Management Companies\u003c\/li\u003e\n  \u003cli\u003e4.2 Destination management: Destination management activities\u003c\/li\u003e\n  \u003cli\u003eObjectives of tourism development and management\u003c\/li\u003e\n  \u003cli\u003e4.3 Impacts of tourism: Economic impacts\u003c\/li\u003e\n  \u003cli\u003eEnvironmental impacts\u003c\/li\u003e\n  \u003cli\u003eSociocultural impacts\u003c\/li\u003e\n  \u003cli\u003ePreparing for Assessment\u003c\/li\u003e\n  \u003cli\u003eIndex\u003c\/li\u003e\n  \u003cli\u003eGlossary\u003c\/li\u003e\n  \u003cli\u003eAcknowledgements.\u003c\/li\u003e\n \u003c\/ul\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":53528812192017,"sku":"9781009082327","price":65.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0786\/7786\/8817\/files\/9781009082327.jpg?v=1778494206","url":"https:\/\/www.teachersuperstore.com.au\/products\/cambridge-international-as-and-a-level-travel-and-tourism-coursebook-with-digital-access-2-years","provider":"Teacher Superstore","version":"1.0","type":"link"}