Cambridge Business Studies Preliminary - 4th Edition: Student Book (Print & Digital)

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New and updated real-world examples reflect current business activity and practice. Comprehensively updated to help students keep in step with a constantly changing and increasing global business environment.

Availability: Available Usually Dispatched In: 3 - 7 Business Days ISBN: 9781316648827 Publisher: Cambridge University Press Categories: Economics & Business
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Part of the series Cambridge Preliminary - Business Studies.

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Comprehensively updated to help students keep in step with a constantly changing and increasing global business environment.

Features

  • New and updated real-world examples reflect current business activity and practice. Included in this edition are disruptive businesses such as Airbnb and Netflix, and new ways of starting and running a business, such as crowd funding, that are having an impact on the business operations of a range of industries. This helps students apply theory to current business practices.
  • Superior Year 11 exam preparation support includes comprehensive end-of-chapter material, exam-style questions, and revision tasks for every topic.
  • Visual aids introduce and reinforce business concepts while a wide variety of theoretical and practical activities develop key comprehension, analysis, research and discussion skills.
  • Now offering even more content, the Interactive Textbook brings the study of business to life with drag-and-drop activities, rich video material, rollover definitions and more.

Table of contents

  1. Role of business
  2. Types of businesses
  3. Influences in the business environment
  4. Business growth and decline
  5. Nature of management
  6. Management approaches
  7. Management processes
  8. Management and change
  9. Small to medium enterprises
  10. Influences in establishing a small to medium enterprise
  11. The business planning process
  12. Critical issue in business success and failure
  13. The business plan using business report format
ISBN 9781316648827
Publisher Cambridge University Press
Product Type Student Books,
Author(s) Marianne Hickey, Tony Nader & Tim Williams

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