Essential Marketing Skills

$64.95


Peter Rix's Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Rix's Marketing: A Practical Approach.

Availability: Available Usually Dispatched In: 3 - 10 Business Days ISBN: 9780074712252 Publisher: McGraw-Hill Education Categories: Economics & BusinessVocational Education & Training
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Peter Rix's Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Rix's Marketing: A Practical Approach. Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.


Contents

Part A: Marketing Principles

  • 1. Marketing in the 21st Century
  • 2. Analysing the current situation
  • 3. Gathering marketing information
  • 4. Market segmentation, targeting and positioning
  • 5. Understanding consumer and business markets

Part B: The Marketing Mix

  • 6. The marketing mix - product strategies
  • 7. The marketing mix - pricing strategies
  • 8. The marketing mix - distribution strategies
  • 9. The marketing mix - promotion strategies
  • 10. Financial aspects of marketing
ISBN 9780074712252
Publisher McGraw-Hill Education
Product Type Student Books,
Year Level VET,
Author(s) Peter Rix

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